EmailToday's video of the day comes to us from GoPro. GoPro user Ryan Paul Robinson wears his camera as he walks across a slack line in Fortescue Bay on the south east coast of Tasmania, Australia. Video allows us to see things that we wouldn't normally see or experience in our lives and this is a great example of that.
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TV News and The Viewer Experience
July 24, 2024
When we run our video storytelling bootcamps for TV news organizations, our primary focus is on what we call ‘the viewer experience’. It is a given that the journalism is well researched and accurate, but if no one is watching; if there is no ‘audience engagement’ with the story, then you are in fact showing it to no one, which is tragic, and avoidable.
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June 24, 2024
The Power of Character-Driven Storytelling
Bad News, Good News
June 17, 2024
The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.