When The Anchor Becomes The MMJ

Posted June 12, 2020
Share To
 
 

 

Caroline Blair is the morning anchor on Spectrum News 1 in North Carolina.

That means she spends pretty much all of her time in the studio, behind the desk.

That's what anchors do.

But this week, she also participated in our iPhone Storytelling Video Bootcamp - done virtually by Zoom.

In the bootcamp, everyone gets the same basic instruction in shooting and storytelling:  5-shot method, don't move the phone, Fluffy the puppy has been hit by a car.

Then, they head out with their phones to report, shoot, script, edit and produce a news package - all in one day.

Take a look at the story she came back with for Bootcamp on day 2.

I'm sure she does a great job as an anchor, but she should try and report from the field wheever she can.

All it takes is an iPhone.

 


Recent Posts

Bad News, Good News
June 17, 2024

The old news mantra — if it bleeds, it leads has been replaced by if it’s gross, adios. The prospect of a news-free electorate is terrifying.


The news business is in trouble. In the past decade, more than 2400 local newspapers have closed. NBC Nightly News gets 5 million viewers per night, in a nation of 340 million people, so most people are not watching. What are they watching? Netflix.


For most of human history, people lived in a world without news. The concept simply did not exist. The idea of news is really a 19th-century phenomenon, driven first by newspapers, and then by electronic media which brought us radio, then TV and now the web. Now, it seems, we are headed back to a world without news. Not because the technology is not there, but rather because, increasingly, people are no longer interested in news, at least in the way it is packaged now.


Share Page on: